A result-orientated leader, Christine is a 2010 Product Developer of the Year recipient from the American Business Awards with 21-years of sporting goods industry success. Christine’s experience includes a strong focus on product creation, brand strategy, go-to-market strategy, and sports marketing/grassroot activation execution with multiple-sized athletic companies.
Christine managed the volleyball apparel and accessory categories with Mizuno, USA for 7 years before leaving for start-up, Nfinity. At Nfinity, Christine launched the unknown brand into the Volleyball market by directing product creation, sales, and marketing.
In 2013, Christine was hired at adidas to relaunch the brand in the North American volleyball market. Over the course of her 10 years at adidas, Christine has successfully built and directed a team that included sports marketing, product creation, merchandising, partnership management, and communications. Together, the team expanded product assortment with consumer-centric innovation and built a robust marketing portfolio that included youth clubs, global professional athletes, and the USA Volleyball Federation while increasing both topline and bottom-line targets.
A former volleyball player, Christine was a USA Volleyball All-American, a member of the USA Volleyball Junior National Team, a 4-year letterwinner at Georgia Tech, and a junior club volleyball coach.
In 2021, Christine graduated with a Masters in Business Administration.